MACRI | Official Project Color Standards

MACRI / RESEARCH INITIATIVEMississippi • Proposed / Planning

002 / VISUAL IDENTITY

A distinctive blue. An enduring identity.

An original, institutional palette designed for clarity, credibility and long-term use across research communication.

MACRI Blue Spectrum — Version 1.0

This is the MACRI project’s adopted working visual palette, created October 28, 2026. It combines dark academic blues with a bright aqua signature. The colors are original design selections, not an assertion of exclusive ownership or registered trademark rights.

Institute Midnight

#081B36

Deep heritage blue / premium backdrops

Research Navy

#123B67

Institutional foundation and navigation

Scholars Blue

#236B9B

Scientific diagrams and trust signals

Discovery Aqua

#67C9D5

Original aqua signature / Tiffany-inspired mood, not Tiffany's shade

Glacier Blue

#BDE7EE

Charts, cards and supportive accents

Arctic Mist

#EAF6FA

Light backgrounds and wide whitespace

Paper White

#FBFDFE

Long-form reading surfaces

Ink Slate

#253D4E

Accessible body typography

Identity proportions

  • Use Institute Midnight (#081B36) for approximately half of hero/navigation visual weight.
  • Use Research Navy (#123B67) and Scholars Blue (#236B9B) for headings, navigation and infographics.
  • Reserve Discovery Aqua (#67C9D5) for signatures, accent rules, selected highlights and restrained calls to action.
  • Use Arctic Mist (#EAF6FA) and Paper White (#FBFDFE) for long-form research documents.

Typography and presentation

Display typography: a readable traditional serif, such as Georgia. Body: an accessible system sans-serif. Favor generous margins, strong contrast, consistent heading levels, structured figures, numbered references and ample white space. Do not use Tiffany & Co. logos, box imagery, company names as brand elements, or suggest an affiliation.

Logo and document rules

  • Until a final original mark is approved, set MACRI in uppercase wordmark typography and append “Research Initiative” or “Proposed Institute” when appropriate.
  • Do not depict the seal of a government agency or university as an institutional endorsement.
  • Use labels such as “Working Paper,” “Concept Brief,” “Evidence Review” or “Project Proposal” instead of claiming a peer-reviewed publication.
  • All pages should carry a date, document owner, source attribution, accessible text alternatives and the project’s legal-status disclaimer.

Version control

Version 1.0 • Proposed by founder • October 28, 2026. Changes to color values, logo proportions or third-party assets should be recorded as a new brand-standard version. Formal registration and intellectual-property review, if pursued, occur separately.

Institutional status: Mississippi Applied Cannabis Research Institute (MACRI) is a proposed research enterprise and possible collaborative program. No separately formed institute, research license, IRB approval, clinical study or executed university partnership is represented by these pages.